How to raise your sales at eBay

December 18, 2014 at 12:30 pm

When your products are on eBay, you’re a bit ahead of your competitors.  But it’s just the first step to raise your sales. Here are a few tips that may help you increase traffic and, eventually, gain more customers.

Mary Landers - mode of paymentAccept more modes of payment.  If you are used to accepting only credit cards, PayPal or Money Order as modes of payment, why don’t you try to expand it by taking all other modes of payment?  Consider this: many customers are comfortable issuing checks, and you may be turning them away if you don’t accept this mode of payment.  I know this might be scary on your part, but there’s no harm in trying anyway. At first, you may try holding the order until the check clears.  If the customer comes back to buy more from you using the same mode of payment, you may as well give your trust to that customer.

Terms and Conditions.  It is worthwhile laying down all your Terms and Conditions, including other information that customers should know or would possibly ask about their transactions to avoid misunderstanding with them later on.  This also saves them time and effort to further e-mail or call you for clarifications.

Mary Lander - shipping

Ship worldwide. Being on eBay means your products can be viewed even up to the other end of the globe. And again, if you limit your shipping schedule to certain destinations only, potential customers on that side of the world may not be able to avail of your products, and may as well turn to your competitor who offers shipping in their direction.

Optimize.  It pays to learn about Search Engine Optimization (SEO).  Do some reading and research on how customers find your products and how your items are ranked in user searches. Please make sure, though, that your SEO activity conforms with eBay policy; otherwise, you will lose your listing exposure.

Product presentation. Present your products in high quality photographs, and you should have them snapped at different angles.  Poorly-taken photographs usually equate with poor product quality and lack of seriousness on the part of the seller.

Product brand and logo.  This aspect is crucial because customers are keen about product brand and quality.  When you have established your brand, people will think that you are a serious seller.


How to improve your affiliate programs

November 23, 2014 at 5:36 am

Running a website primarily aimed at generating income through an affiliate program is not advisable.  It is better to build a website first, and if the product fits, you may add the affiliate programs.

Mary landers - affiliate programThere are at least two ways to make money from a website: through advertising revenue, and; by selling goods and services. It is true that anyone with a website, including newcomers, can get advertisers by joining as an “affiliate” of different sites or companies, either directly or through an affiliate network.

However, running a website with the single objective of generating income through affiliate traffic does not guarantee you of getting loads of income.  You will be spending more than earning commissions, unless you have a huge following and your website is updated regularly.  Let’s face it, the major problem with affiliate marketing is that you only get paid when people make a purchase.  In other words, you are totally dependent on the merchant to hold up their end of the bargain and pay you.

Nevertheless, if you are already into the industry, here are some tips that might help you improve your affiliate programs.

mary landers - sources of trafficCheck on the varied sources of traffic.  Determine which traffic source offers the best return on your advertising expenses.  What may do well on Facebook may fare poorly with a private media buy.

Keep an active communication line with your affiliates.  Do not just sit there and wait until you get one big promotion.  Send an e-mail to your affiliates regularly, say once a month, to engage and activate your program’s affiliate base.

Add a personal touch. Take it from Carolyn Tang Kmet, Groupon’s director of Affiliate Marketing.  She always ends her e-mail or newsletter to affiliates this way, “With Undying Love and Affection”.  Her signature somehow produces a rather personal impact.

When you create personal relationships with your affiliates, they would be more interested to work and promote you consistently. Aside from personalized signature, you may also share a personal story that can be associated with the topic of your communication.

Reach out to your affiliates.  If there is a chance for you to reciprocate the help you get from your affiliates, or to do something special for them, gladly do so.  It’s a great and effective way to improve affiliate relations.  It can even make your program stand out among the rest.